This was the second in the series of conversations with innovative women titled “Hacking the Startup Lifeâ€, hosted byLuminary Central, Crea7ive Interactive Advertising, and Pipeline Brickell. Its aim was to engage the panelists in a discussion regarding common obstacles women entrepreneurs face, and what methods they developed to overcome them.
The entrepreneurs involved in this session were Birame Sock from FlyScan, Dawn Sole from Pluck N’ File, and Tamar Lucien from CanUStart. The event was masterfully moderated by Luminary Central‘s own Christine Johnson.
The event kicked off with interesting facts from each of the founders that shed some light on how they now face obstacles. Dawn used to play football for an all boys team, Tamar has family gingerbread house building competitions that encourage the demolition of other’s structures, and Birame responds to an irrate note with the gift of a can opener.
The conversation was fluid and directed by Christine with various pointed questions. Some of the responses are highlighted below:
Have you ever experienced an unconcious bias as a woman in the startup world?
Birame responded with an experience she had when sitting in the office of a VC in Boston. “I was sitting in the office waiting for my appointment. The door was open while we were waiting. The guy I was meeting walks by and looks in. Walks by again, and looks in. Walks by a third time and says “You’re my meeting?â€. After I said yes he said “Well I have a hard stop in 10 minutes, what’s your business plan?†Two hours later he called his assistant to cancel his lunch meeting to continue our conversation.â€
Are there moments when you under estimate yourself?
Dawn replied with “We all experience it, but I’ve realized it’s all in how you talk to yourself. Now I force myself to look in the mirror and say “You’re the champ†repeatedly.â€
How do you overcome fear or other inner struggles?
Tamar stated “I’ve learned you just have to call it for what it is. If you’re upset, just say you’re upset. I have to own my feelings and let them out and then move onto the next thing.â€
There were many other impactful moments and lessons shared by these three great founders. The insight they shared with the audience was relatable, actionable, and inspiring. Numerous audience members stated how valuable they found the experience and the actionable advice they were going to implement immediately.
We are looking forward to the next session in the series of conversations with innovative women.
Follow Darryl on Twitter @ddoonie
For those that were not able to attend, you can watch the entire session below:
RUBI Lounge
Thompson Miami Beach Hotel
Miami Ironside Event Hall
Miami Ironside Bocce Ball Court
Miami Ironside Event Hall
Miami Ironside Event Hall
Miami Ironside, District Wide
Martini Bar
The NOMI Building
Tokyo Blue
The Light Box at Goldman Warehouse
HistoryMiami
STK
BB Americas Brickell branch
E11EVEN MIAMI
E11EVEN ROOFTOP
The ARC
Fairchild Tropical Botanic Garden
Jungle Island
Elwoods Gastro Pub
Douglas Entrance
Mandarin Oriental
Naima Singletary
Fire House Night Club
The New Tropic
Private





























































Drake’s Bar
Dave & Mary Alper JCC – Robert Russell Theater
Cabaret South Beach
Tom’s NFL Sports Bar & Grill
Hyde Beach at SLS South Beach
I Am Crossfit
Señor Frogs Miami Beach
The Wolfsonian–FIU
Mall of the Americas
Rubi Lounge
Tantra Restaurant and Lounge
Rubi Lounge
The Screenin Room
Westin Colonnade Hotel
1 Hotel South Beach
Art Deco Museum
1 Hotel South Beach
Macanoco and Co.
Oceanaire Seafood Room
Nikki Beach
Marriott Miami Airport
Miami Light Box
South Miami-Dade Cultural Arts Center
Florida National University
Brother Jimmy’s BBQ
Marlins Park
Ball & Chain
Villa Woodbine Coconut Grove
Pazzo Ristorante
Dr. Sam Gershenbaum’s office
The Shore Club
American Social
Love is Blind
Via Verdi Cucina Rustica
E11EVEN MIAMI
Ball & Chain

Books & Books del Arsht Center
Miami Seaquarium
Mr. Moe’s
Miami Velvet
Charnow Park
Whole Foods Market
Whole Foods Market
Whole Foods Market
ATELIER 1022 Concept Studio
Mr. Moe’s
Mr. Moe’s
Cortes Restaurant
Casino Miami Jai-Alai
Mr. Moe’s
Mr. Moe’s
Mr. Moe’s
Mardi Gras Casino
Cortes Restaurant
Cubaocho Art and Research Center
RIFT Blackbox Theater
RIFT Blackbox Theater
RIFT Blackbox Theater
Conrad Miami Hotel
Moca Cafe & Lounge
Martini Bar Gulfstream Park
HARRISART
Mr. Moe’s
Mr. Moe’s
The New Tropic
Rubi Lounge
Batch Gastropub
The Rum Line
Dolores But You Can Call Me Lolita
Crazy About You
South Florida Fair Grounds
Isabela’s
Mayfair Hotel Rooftop
University of Miami Life Science and Technology Park
Miami Center for Architecture and Design
The Ideal Marketing Agency
The Artisan Lounge
American Airlines Arena
Bistro 1001
The Palms at Town & Country
Sprout Miami



























































































Miami Dade County Auditorium
Batch Gastropub
Miami City Ballet Studios
Miami City Ballet Studios
Miami City Ballet Studios
HARRISART
E11EVEN ROOFTOP
Southland Mall
Westland Mall
Jungle Island
JohnMartin’s Irish Pub and Restaurant
Clevelander South Beach
Clevelander South Beach
Art Gallery @ New Professions Technical Institute
Miami On Beat at E11EVEN ROOFTOP
Online
Books & Books
YoungArts Campus
The Palms at Town & Country
Vintro Hotel + Kitchen



























































O Cinema
La Mexicana Cantina & Grill
TSL Lounge
1 Hotel South Beach
Grove Isle Hotel & Spa
Royal Caribbean’s Independence of the Seas
Biscayne Tavern
Fresh American Bistro


























































































































































































































Downtown Doral Park
Yuniel Delgado Castillo’s Art Studio
Cavalli Club Miami
Shelborne Wyndham Grand Hotel
Dr. Sam Gershenbaum’s office
Joe’s Stone Crab
Fusion Cafe
The House of Movement
Hyde Beach at The SLS Hotel
The New Tropic
The Screening Room
Chop House 305
Chop House 305
FIU GC Ballrooms
Churchill’s Pub
Edward Beiner – Purveyor of Fine Eyewear (Mary Brickell Village – 1st Floor)
Miami Center for Architecture and Design
Batch Gastropub
Miami Beach Recording Studios
Museum of Contemporary Art
JW Marriott Marquis Miami
Naomi’s Garden
Power Financial Credit Union – Sheridan Branch
Bayfront Park (at Flagler St Entrance)
Miami Beach Convention Center
Tamarac Park
Miami Center for Architecture and Design
The District
South Miami-Dade Cultural Arts Center
South Miami-Dade Cultural Arts Center
South Miami-Dade Cultural Arts Center










Wyndham Hotel Boca
Bird Road Art District
MANO Fine Art Project Space
Peacock Cafe