The FIU Revamp Project Unveiling + Celebration Powered by Redbull
Friday, 04/19/2019 – 05:00 pm – 08:00 pm
American Social Brickell
690 SW 1st CT,
Miami, Florida 33130
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Red Bull partnered with American Social Bar and Kitchen to give 28 students an opportunity to participate in a landmark initiative that will showcase their world-class design insight at one of Miami’s most popular establishments. The students are part of the University’s renowned FIU: By Design and the Department of Interior Architecture program.

REVAMP, powered by Red Bull, gave the interior designers-in-training the chance to use their imaginations in redesigning the bar at American Social Bar and Kitchen’s location in Brickell. The seven teams, comprised of four students each, worked on a three-week Design Charette.

Throughout the three weeks, each team developed their ideas into a series of design proposals that were presented at different stages of the Design Charette. The final goal of the Charette was to reimagine the bar, with a chance to have it build out at the Brickell establishment.

“This is the first time our students have participated in a project for an actual client so early in their studies,” said Katie Rothfield, Senior Instructor, FIU Interior Architecture Department. “It is an incredible opportunity for the students to merge design theory with its practical application, and there is nothing more exciting than seeing your designs come to life. We are eager to see our students’ design proposals, and we look forward to the unique experience of working with Red Bull and American Social.”

REVAMP kicked off at the beginning of the Fall semester with an on campus meeting on August 23, 2018, throughout the project, students gained first-hand knowledge and experience in every step of the design process, from initial client meetings to the development of detailed drawings, equipment specifications, to the presentation of their final design proposals. American Social leadership briefed students on their initial vision, general project parameters and guidelines for a successful implementation.

The winners who were announced on September 6, 2018 were Maria Leon, Carolina Cardona, Mirtes Araujo, and Melissa Briceno. The buildout of the REVAMP powered by Red Bull project came to completion April, 2019.

American Social Bar and Kitchen is ready and eager to host the unveiling celebration showcasing the new bar, April 19, 2019 from 5 PM – 8 PM at 690 SW 1st CT Miami, FL 33130. The unveiling also marks the first look for the winners of the REVAMP project. Guest must RSVP for the event by visiting: redbull_revamp_project.eventbrite.com

“American Social is very excited to partner with Red Bull and FIU,” said Paul Greenberg, Managing Partner. “This project is a combination of teamwork, collaboration, and fun”. American Social is thankful for the opportunity, and we are thrilled with the new bar!”