Segafredo in South Miami celebrates its Grand Opening By Betty Alvarez

South Miami got a huge boost as the long awaited grand opening of Segafredo came about on Sept 2, 2010 . Located in the heart of the South Miami this Segafredo location plans to compliment the already vibrant atmosphere the area has built up over the last couple of years. What better way to celebrate the opening of this global brand than to tap into its Italian roots in spectacular fashion? Owners Willy and Minerva Quintana are opening Segafredo South Miami in grand style.

Willy and Minerva Quintana are not only husband and wife but form an electric duo who realized the potential for the popular Segafredo brand in south Miami. Willy who is a self proclaimed “gear head” jumped at the chance to merge the Italian coffee house and eatery with the sexy, heart pumping legacy that its home country has in auto racing to make for a fabulous grand opening. Italy has a deep and rich motor sports history. One thinks of Ferrari, Alfa Romero, Fiat, Maserati, and Lamborghini. The Segafredo grand opening plans to tap into that legacy. Guests were surrounded by Italian sports cars, models in racing inspired outfits, and professional race car drivers brought in by the Homestead Speedway. Event goers had the opportunity to sample bites from the Segafredo kitchen and sip on delicious cocktails. The grand opening will push the boundaries of South Miami which has turned into a “go-to” area for the South Florida professional. Willy and Minerva felt that Segafredo would be the exclamation point in an increasingly trendy area.

The grand opening for Segafredo South Miami took place with a ribbon cutting featuring South Miami Mayor Phillip Stoddard, President of Red Sunset Merchants Association Amy Donner, Chamber South President Mary Scott Russell, Executive Vice President of First National Bank of South Miami Veronica Flores and other important figures from the area. The event also featured live music by popular band Suénalo.

The event was co- presented by: Toraño Cigars, SWS, Peroni, Red Bull, Homestead Speedway, Charity Partner Neat Stuff, GT Concepts, Red Sunset Merchants Association, Chamber South, FIU Alumni Association, Rossion Automotive, LA Sweets, Media Partners:,Venue Magazine, Miami Empresarial Magazine, 880TheBiz, Generation ñ, Mujer Magazine, South Miami News and Pinecrest Tribune, and SoMi Mag.

Guests spent the evening filled with passed bites, cocktails, and music as Segafredo plans to take South Miami by storm. VIPs and celebrities included Carlos A. Navarro (whose colorful artwork graces the Segafredo walls), Adriana Cataño, Karent Sierra, Maisi Baserva, Gina Romero, Maria Laria, Yossie Galindo, WFOR personality Marybel Rodriguez, Tito Puente Jr. and various others.

Segafredo South Miami is located at 5800 SW 73 ST, South Miami, FL., 33143. For more information, please call 305) 728-4868 or visit

Photographs by Betty Alvarez