Madonna Material Girl Launch 8/3/10

Be The First To Shop Like A “Material Girl”
Tuesday, August 3, 2010 at 10:00AM
Macy’s Fashion Store at Dadeland Mall
Use the Kendall Drive Main Level entrance
7303 SW 88th St. Miami, FL

At Macy’s At Dadeland Mall August 3rd
The First 200 Shoppers Will Receive Awesome Giveaways and Have a Chance to Win Items Autographed by Madonna and Macy’s Gift Cards of up to $500!

Be the first to shop Material Girl, the fast-fashion Juniors line from Madonna and daughter Lola available at Macy’s at Dadeland Mall for the first time at 10:00 AM on Tuesday, August 3rd! The first 200 shoppers to line-up and walk the “Pink Carpet” to shop the new collection will receive a Material Girl bandeau and a Macy’s Gift Card to be used that day. Join us at 10:00am for a chance to win great prizes including Material Girl tees autographed by Madonna and Macy’s Gift Cards of up to $500! While checking out the new line, shoppers can pose like a celebrity for some paparazzi photos!

Material Girl is a newly created fast-fashion junior’s collection that will launch exclusively in 200 Macy’s stores and online at on August 3, 2010 for the back-to-school season. The “Material Girl” collection was inspired and designed in collaboration with Madonna and her daughter Lola, along with Iconix Brand Group’s in-house fashion department. The collection consists of apparel, footwear, handbags and jewelry and retails from $12.00 to $40.00.

This Fall 2010 season, the “Material Girl” is all about prints and embellishments in the newest silhouettes. She mixes hard and soft elements, like a tutu dress and studded combat boots, or an oversized boyfriend sweatshirt with a floral print mini skirt. It’s all about self-expression and playing with layering. “Material Girl” is never about just one piece but how you wear it all together to make a unique outfit. Piling on the layers allows you to create a look that is different from what anyone else would wear.

Visit or the “Material Girl” Facebook and Twitter pages to see more exciting imagery and behind the scenes videos featuring our Material Girl, along with Lola’s blog on what’s hot in fashion and a sweepstakes for a chance to meet Madonna at Macy’s Herald Square in September.