Mario Lopez will debut his new menâ€™s premium underwear line, RatedM. Lopez joins underwear industry veterans Mad Projects Industries, LLC to officially launch the bold, new collection of premium underwear and bodywear exclusively available at select Bloomingdaleâ€™s stores.
The public is invited to preview a high-energy runway fashion show â€“ emceed by Lopez â€“ featuring Rated Mâ€™s collection showcasing unique features, fashionable fits and innovative fabrics designed for distinguishing â€“ and distinguished â€“ gents everywhere. Following the show, Lopez will autograph RatedM purchases of 25.00 or more. Shoppers can pre-purchase their RatedM favorites beginning Friday, March 16 to guarantee an autograph by Lopez.
â€œWhen we set out to bring this brand to life, we wanted to develop a premium menâ€™s underwear line that transcends trendy,â€ said Lopez. â€œRatedM is fun, sexy, smart, doesnâ€™t take itself too seriously and speaks to all types of guys. We werenâ€™t trying to be different, we were aiming to be better â€“ we ended up being both.â€
Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s, Inc. It was founded in 1872 and currently operates 38 Bloomingdaleâ€™s stores and 7 Bloomingdaleâ€™s, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, Nevada, and California. In addition, Bloomingdale’s has an international presence with a location in Dubai. Be sure to follow Bloomingdale’s on Facebook or Twitter, and for more information, or to shop any time, visit www.bloomingdales.com.
RatedM believes that good-looking men, as well as okay-looking guys, and even some ugly yet charming dudes deserve undercover awesomeness. Designed by New York-based apparel masterminds Mad Projects Industries, LLC in partnership with Mario Lopez, RatedM boasts a product line for dudes of all dimensions. With three distinct collections â€“ Elementary, Atelier and Play â€“ Rated M has you covered. Get rated now at www.RatedM.comThank you for using Soul Of Miami!