BAKING LOVERS ARE INVITED TO SUBMIT RECIPES FOR “MIAMI’S TOP CUPCAKE CHALLENGE” AT THE SHOPS AT SUNSET PLACE

Local celebrities confirmed as guest judges for sweet competition that sets the stage for The Shops at Sunset Place’s “How Sweet It Is”

Submit recipes now through October 22, 2010
Send to: The Shops at Sunset Place Management Office, 5701 Sunset Drive Ste 350, South Miami, FL 33143, Attn: “Miami’s Top Cupcake Challenge” or via email to CMarquez@simon.com

Entries must include the name of their cupcake creation, brief written concept description, ingredients and cooking instructions. The entrant’s name, address, phone number and email address must also be included. All entries must be received by 5 p.m. on Fri., Oct. 22, 2010. For detailed contest rules and additional information, visit www.simon.com or call (305) 663-0482.

Live judging event The Shops at Sunset Place
Sat., Nov. 13, 2010 at 2:00 p.m.
The competition will be hosted by Kathy Martin, Miami Herald Food Editor; Marybel Rodriguez, CBS4 anchor/reporter; Jewel Figueras, Miami Fashion and Style Examiner blogger and Letty Alvarez, baker and owner of LA Sweets.

Do you think you have what it takes to make Miami’s most delectable cupcake? Now is your chance to show off your baking skills by entering “Miami’s Top Cupcake Challenge” at The Shops at Sunset Place. Now through Fri., Oct. 22, local residents are invited to submit recipes for their original cupcake concepts.

“As we gear up for our premier event, How Sweet It Is, residents have an opportunity to share their delicious cupcake recipes as part of this great dessert-filled celebration,” said Claudia Marquez, director of mall marketing at The Shops at Sunset Place. “Cupcakes are so popular right now and they were an obvious choice for our dessert-themed competition at The Shops at Sunset Place.”

“Miami’s Top Cupcake Challenge” invites local residents to submit an original recipe of their favorite cupcake concept. A selection committee will review the recipe submissions and select a limited few to compete. The finalists will be asked to prepare their cupcake concept, which will then be judged live at The Shops at Sunset Place on Sat., Nov. 13, 2010 at 2:00 p.m. The competition will be hosted by Kathy Martin, Miami Herald Food Editor; Marybel Rodriguez, CBS4 anchor/reporter; Jewel Figueras, Miami Fashion and Style Examiner blogger and Letty Alvarez, baker and owner of LA Sweets.

The panel of celebrity judges will sample the cupcakes and base the winning decision on taste, creativity and presentation during a special competition. One finalist will be selected to win a $100 Simon American Express Gift Card and have his or her photo taken to be featured as the winner of “Miami’s Top Cupcake Challenge” in SOMI Magazine. The winner will also receive four complimentary tickets to attend “How Sweet It Is,” where they will be recognized as the winner of the contest.

“How Sweet It Is” is a delicious tasting celebration that will take place on Thurs., Nov. 18, 2010 at 6:30 p.m. to benefit local charities. South Florida restaurants, vendors and caterers will transform the mall into a paradise of tasty treats and gourmet delights. The event will feature lavish displays of all-you-can-eat desserts, live entertainment and a kid zone with family-friendly activities such as cookie decorating, trail-mix creation station and more.

The Shops at Sunset Place is an open-air shopping venue that features a majestic waterfall and cascading fountain amidst a dramatic grand staircase. The mall is located at the intersection of US 1 and Red Road/SW 57th Avenue in South Miami, Florida and is managed by Simon Property Group, Inc. The Shops at Sunset Place offers a sensational line-up of dining and entertainment venues, including AMC 24 Sunset Place with IMAX, Color Me Mine, Cool-de-Sac Play Café, Dan Marino’s, Gameworks, and Splitsville Luxury Lanes and Dinner Lounge. In addition, The Shops at Sunset Place is home to leading retailers such as American Eagle Outfitters, Armani Exchange, Banana Republic, Barnes & Noble Superstore, Forever 21, Hollister Co., Gap/Gap Kids, Niketown, Pottery Barn, Victoria’s Secret, Urban Outfitters, and Z-Gallerie. Additional information is available at www.simon.com.

Simon Property Group, Inc. is an S&P 500 company and the largest real estate company in the U.S. The Company currently owns or has an interest in 393 retail real estate properties comprising 263 million square feet of gross leasable area in North America, Europe and Asia. Simon Property Group is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. The Company’s common stock is publicly traded on the NYSE under the symbol SPG. For further information, visit the Simon Property Group website at www.simon.com.