Primary Projects Presents Raneytown, A Solo Exhibit And Fashion Collaboration With Madewell By Rebeca Raney 12/6/12-12/9/12

Primary Projects Presents Raneytown, A Solo Exhibit And Fashion Collaboration With Madewell By Rebeca Raney
Raneytown by Rebeca Raney
Opening Reception: Thursday, December 6, 7 – 10 p.m.
Gallery Hours: December 6 – 9, 10 a.m. – 6 p.m.
Primary Projects Gallery
4141 NE 2nd Avenue, Suite 104
Miami Design District, FL 33138 .

Primary Projects announces its December exhibition program, launching contemporaneously with Art Basel Miami Beach 2012 during one of the most important art weeks in the country.  In a two-part, two-venue initiative, curators Books IIII Bischof, Chris Oh and Typoe present Raneytown, a solo exhibit by Rebeca Raney that will metamorphose Primary Projects gallery into a rainbow-coated site.  With drawings and sculpture, this show also comprises a pop-up boutique unveiling Raney’s first collection produced in collaboration with Madewell.  By contrast, the Wynwood satellite space, Asif’s Guns by Asif Farooq, aims to simulate a gun shop with more than 300 firearms handcrafted from cardboard.  Designed to illicit disparate impulses, Raneytown and Asif’s Guns will take viewers on an emotional rollercoaster.

Raneytown is a transformative, joyful show by Miami native, New York-based artist Rebeca Raney.   With a world depicted in more than 250 ink and gouache drawings and works on panel, present in the artist’s playful imagery of hybrid animals, flora and fantastical people is the compelling wish for her two-dimensional drawings to come to life. Raney’s earnest conviction that the characters which inhabit her drawings must exist “in the flesh” has yielded a populace of sculptures that cavort, take baths, and suspend from the ceiling in booby-traps of their own making.  A looming 10-foot “Plant Person” will preside over the havoc.

In a special collaboration with Madewell, Raney’s imagery will also debut in a limited edition fashion collection at Primary Projects, and at Madewell stores in Miami, New York and Los Angeles. Raney’s signature backwards-facing llamas and intricate floral elements provide the inspiration for a luxurious cashmere sweater, pendant necklace, silk top, scarf and custom leather transport tote.  Dubbed “Boutique by Raneytown,” the gallery’s pop-up will feature the complete Rebeca Raney x Madewell collection, along with treasures including bronze figurines, hand-painted paper rocks, letterpress stationary and more, ranging from $20 – $900.

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