SFIMA and South Florida Business Journal Mobile Tweetup 11/10/11

Thursday, November 10,
Networking: 6:30 – 7:15 pm
Presentation: 7:30 – 8:30 pm
Jungle Island
1111 Parrot Jungle Trail
Miami, FL 33132

Members: FREE
Non-members: $39 – Advance Registration, $49 – at Door
Register Here

The South Florida Interactive Marketing Association (SFIMA) and the South Florida Business Journal will host their first-ever joint Tweetup on how to best leverage mobile in the marketing mix. Our real-time Twitter Wall at the event will serve up your questions live for our interactive panel discussion.

Moderating the event will be Kelly Hogue of Millennial Media, Oscar Pedro Musibay, reporter at the South Florida Business Journal, who will also manage the Twitter Wall, and SFIMA’s own Jeff Cohen on Twitter and Facebook.

Panelists:
Anand Shah, COO, Threadless
Sabrina Mehrok Galati, Media Director, Moxie Interactive
Amy Mandelbaum, Interactive Marketing Manager, My Coke Rewards, The Coca-Cola Company

Our panelists will discuss how consumers and businesses are moving rapidly into a new era of mobile. Due to increased usage and new technology, the mobile platform has truly become the “first screen” for marketers. Specifically, the following points will addressed:
How to leverage mobile applications, rich creative designs and custom mobile sites to enhance the user experience
How mobile fits into the marketing mix
How marketers are shifting from the desktop to mobile devices
What the most effective mobile-marketing strategies and tactics are for reaching target audiences

Join the conversation and post your questions to Twitter with hashtag #SFIMAtweetup. Questions can also be posted on facebook.com/SFIMA. If your question is read, you’ll automatically be entered into a raffle to win an iPad 2, courtesy of Millennial Media!
Read more about this event.

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