VSW Fashion Store to Present “ORIGEN” During Miami Fashion Week, a Collection Inspired by Venezuelan Identity
Saturday, 10/17/2026-, 04:00 pm-09:00 pm
Moxy Hotels
915 Washington Ave,
Miami Beach, Florida, 33139
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Cost: Free
VSW Fashion Store will present “ORIGEN,” its new Fall-Winter collection, during Miami Fashion Week, bringing to the runway a celebration of Venezuelan identity, migration and the powerful connection to one’s roots.
With the macaw at the heart of the collection’s visual and creative narrative, “ORIGEN” draws inspiration from one of Venezuela’s most iconic birds to tell a story of movement, transformation and belonging. Its strength, freedom and vivid colors become a symbol for those who have flown far from home while continuing to carry their memories, culture and identity with them.
The collection brings this distinctly Venezuelan story into conversation with the season’s leading Fall-Winter trends. The runway will feature jackets, skirts, dresses, accessories and boots, along with a mix of seasonal textures, prints and colors reinterpreted through VSW’s contemporary creative lens.
“ORIGEN was born from a feeling so many of us know: leaving home, starting over and evolving without forgetting where we came from. We wanted to translate that experience into fashion and tell a story in which every color, texture and detail could reconnect us with Venezuela,” said Claudia Varesano, founder of VSW Fashion Store.
The presentation also comes at an exciting moment of growth for Verasano, who recently returned from New York Fashion Week, where she attended exclusive industry events, connected with members of the fashion community and continued introducing VSW to new audiences and spaces. The experience marks another step in the brand’s evolution, with aspirations of returning to New York in the future to present a VSW collection of its own.
More than a seasonal collection, “ORIGEN” uses fashion as a vehicle for memory, cultural expression and belonging. Through symbols, colors and references rooted in Venezuela, the collection reflects the emotions that accompany migration and building a new life, while reinforcing the idea that transformation and new beginnings do not require leaving one’s roots behind.
As part of the presentation, VSW will also offer an exclusive preview of its Summer 2027 collection, featuring a selection of looks that provide an early glimpse into the brand’s next creative chapter.
The runway show will take place at The Upside Rooftop Terrace at Moxy Miami South Beach, bringing together fashion, culture and community for an experience designed to bring a piece of Venezuela to the heart of Miami Beach.
VSW Fashion Store Presents “ORIGEN”
Location: The Upside Rooftop Terrace at Moxy Miami South Beach
Address: 915 Washington Ave., Miami Beach, FL 33139
Date: Saturday, October 17
Event: 4:30 p.m. – 8:30 p.m.
Runway Show: 6 p.m.
“ORIGEN”: A night where Venezuelan fashion, rhythm and soul come together in Miami Beach.
For more information, visit www.vswfashion.com or follow VSW Fashion Store on Instagram at @vsw_fashionstore.
About VSW Fashion Store
VSW Fashion Store is a women’s fashion brand created to inspire women to express their individuality with elegance, confidence and authenticity. Through thoughtfully curated collections, the brand brings together contemporary trends, femininity, versatility and comfort to accompany its customers through different stages, occasions and moments in their lives.
