Perrier to Take Over Art Basel 2011 11/29/11 – 12/4/11

Perrier to Take Over Art Basel 2011

Perrier® Sparkling Natural Mineral Water To Take Over Miami Art Week 2011
The ultimate refreshment for when things get hot will bring a splash of cultural cool to more than 30 events during this year’s internationally renowned Miami Art Week

Perrier® Sparkling Natural Mineral Water, the ultimate refreshment for the arts and the original water of disco, today announced its takeover of Miami Art Week 2011, the most important event in the U.S. for contemporary art. From November 29th to December 4th 2011, Perrier® Sparkling Water will have an integral role in more than 30 of the leading art fair’s most coveted events.

Perrier’s ubiquitous presence at this year’s Miami Art Week is an extension of the brand’s long-standing relationship with art, nightlife, fashion and culture. For over a decade Perrier Sparkling Water has fostered a creative culture, collaborating with some of the world’s most famous and distinguished artists. Andy Warhol immortalized the sparkling mineral water in his iconic Perrier prints. Salvador Dali paid tribute to Perrier in his “Pour la Source.” Top poster designers of the day, Bernard Villemot and Carlue Cassandre demonstrated their appreciation of the brand through their evocative Perrier posters. Introduced to the U.S. in 1976, Perrier was the “must have” social drink favored by the likes of Andy Warhol, Halston, Bruce Nevins, and Truman Capote. It had a reputation for being served at the finest restaurants and best clubs including Regine’s and Studio 54.

In its tenth year, Art Basel Miami Beach will see thousands of art, fashion and cultural enthusiasts from around the globe descend upon Miami. For five incredible days, more than 260 of the leading galleries from North and Latin America, Europe, Asia and Africa will showcase works by more than 2,000 artists. Additionally, Miami will host more than a dozen contemporary satellite art fairs. Perrier Sparkling Water will be at the center of all the Miami Art Week action, keeping social trendsetters cool at the hottest events, including:

· November 29-Presenting sponsor of the performance at the Launch party for Interview Russia and Interview Germany on Indian Creek
· December 1-Sponsor of Interview Magazine and The Andy Warhol Museum’s sneak peek screening of Andy Warhol’s unseen film San Diego Surf at The Standard Spa
· December 1-4-Spotify’s “Art Loves Music” at Ricochet Lounge featuring performances by Nas, Theophilus London, TV on the Radio, and Sharon Jones & the Dap Kings
· December 1-2-Refreshing visitors to The Vogue Lounge at Art Basel at The Sagamore Hotel
· December 1-4-PULSE featuring a special art giveaway from Perrier and LeBasse Projects offering four people the chance to win one of Geoff Hargadon’s Cash For Your Warhol limited edition prints
· December 1-4-Refreshing gallerists and fair attendees at NADA
· December 1-4- Fascinating exhibit, “STUCK-UP,” Featured in the Perrier Lounge at SCOPE Miami 2011. “STUCK-UP” spans the History of Sticker Culture exposing an unparalleled history of alternative & popular culture through stickers
· December 1-4-Refreshing gallerists and fair attendees at Primary Flight in the Design District
· December 1-4-Perrier Lounge at Miguel Parades Gallery in Wynwood
· December 1-4-Refreshing guests at Lord’s South Beach, Miami’s first “appropriately oriented hotel”

Whether checking out the art or party hopping in Wynwood, Miami Art Week attendees should be on the lookout for the custom 1978 Societe Perrier Rolls Royce Phantom and “driver,” who will be handing out complimentary bottles of Perrier Sparkling Water as well as with other Perrier surprises., a new worldwide marketing platform, will dedicate a page exclusively to Miami Art Week, offering an insightful guide to the hottest parties, the most stylish beach spots and the ultimate after hour locales. Providing readers with access to the latest news, details on parties and events as well as other inside information, will be the premier Miami Art Week resource for all things hot.

Welcome to Miami Art Week. Whether you see Perrier in the club, at the gallery, or at a party, you know you’re in the right place!

Perrier was first bottled in the south of France in 1863. Perrier is all natural, sugar-free and calorie-free. With its refreshingly unique bubbles and low mineral content, Perrier is perfect on its own, with a slice of lemon, or mixed with juices or spirits. The iconic green bottle is recognized around the world as the number one sparkling natural mineral water.

Société is the global enthusiast’s source for engaging content and great events. Curating the best in nightlife, art, music, fashion, travel, mixology and cocktail culture, Société Perrier is the trusted arbiter of what’s hot around the world.