beScene Magazine Release Party at Set Nightclub 11/7/09


beScene Magazine will host its official launch and Fall issue release on Saturday, November 7th at the newly renovated SET Nightclub. This monthly lifestyle magazine will celebrate its online debut with a red carpet affair that will feature complimentary cocktails from 10-11pm as well as a full-length fashion show by trendy eco designers Art of Shade. Models will strut down the catwalk in Art of Shade’s new Fall 2009 “Paradigm Shift” collection, which features symbiotic gowns, monochromatic cocktail dresses, and a bevy of recycled separates. Join us for a night of cocktails, social networking and high fashion as we invite you to “be seen” at this seasons most anticipated launch party. RSVP is mandatory for attendance at

Event Details:
Who: beScene Magazine, Art of Shade, MOD Media, SET Lounge, with sponsors The Dental Club, and hair and makeup provided by: Stephie V., Geoffrey Sinclair, David D Jaded, and Kiara Lostal.
What: beScene Magazine Official Launch Party featuring Art of Shade Fashion Show
Where: SET Nightclub
320 Lincoln Road
Miami Beach, FL. 33139
When: Saturday, November 7th, 2009 at 10:00 to midnight

About Sponsors:

beScene Magazine
beScene Magazine, a new online publication. beScene Magazine is an online publication set to target the creative lifestyles of our devoted readers. beScene Magazine is moving towards a more environmentally conscious concept by making the magazine a paper free publication. With the rapid growth of today’s internet system, paper back publications will soon come to a screeching halt. Our main focus is to cover all aspects of our creative lifestyles; from well-known artists and established entrepreneurs to contemporary original concepts yet to hit main stream media. We are committed to introducing some of the industries most talented people to the scene so their work can be promoted and followed thereafter by our readers.

Art of Shade: Art of Shade Presents: “Paradigm Shift.” Expand your conscious awareness. Armstrong goes against mainstream once again through the metamorphosis of fabrics and alternative materials to create Art of Shadeʼs newest collection “Paradigm Shift.” As fashion continues to move forward Armstrong remains true to her philosophy that there is a strategy for re-newel! “Paradigm Shift” is her message. “Paradigm Shift” mixes structure through deconstruction creating new fabrics with “pleating madness.” The dark colour palette of burgundies, charcoal grays, and deep ocean blues shift into iridescent hues that reach new depths. The collection allows the wearer to express their inner creative cognizance through symbiotic gowns, monochromatic cocktail dresses, and an alignment of a new concept of separates. Art of Shade releases a visionary concept of attachable and detachable separates called “P.S.” which shift, converge, and morph any look. Recycle/Re-design and pay attention because you might just realize that couture gown is made of a vintage raincoat. Inspired by an equestrian aesthetic and the need to expand our conscious awareness, “Paradigm Shift” is our new path taken.

Stephie v. Make up artist: Stephanie Valdes has had a life-long love affair with fashion, beauty, and style. Stephanie is an accomplished and creative makeup artist with experience in all aspects but not limited to media makeup, fashion, video, theatre and print. Born, raised and residing in Miami, FL. She had a brief brush with modeling only to find, the only brush she was interested in was that to paint. Stephanie pressed her first brush to a canvas at the tender age of 9 and has been under a spell of the arts ever since. Working at a makeup counter at Macy’s is where she discovered and nurtured her niche. She has taken her passion for painting, color experimentation and her love of fashion, and applied them to the art of makeup. Stephanie approaches each new face as “a blank canvas with endless possibilities“.

Geoffrey Sinclair Hair Stylist: Geoffrey Sinclair is an artist, musician and fashion hairstylist. Graduated from Paul Mitchell Cosmetology School in Miami. He loves to challenge himself in every aspect of his work and always tries to bring something new to the table. Fun, positive, hardworking, and extremely creative are qualities that define Geoff and his work.

David D Jaded: Hair stylist and makeup artist, combining a mix of shapes and colors. Graduate of the Beauty Schools of America, David has worked various fashion shows and is the latest member of the beScene creative team. Currently employed at the Qiu Salon and assisting beScene Magazine in hair shoots, upcoming products, local salon interviews and hair “how to’s”.

Kiara Lostal Make-Up Artist: NYC native, Kiara Lostal has been passionate about art since the womb. She applied her charismatic energy to various forms of art such as makeup, dancing, henna art, and drama. Making being her first love, she attended and graduated from the International Makeup Career Center and has worked on many projects such as City of sound TV, Chanel, Various Fashion shows, makeup for dancers, editorial looks, and weddings. Inspired by imagination, Kiara is always striving to be the best creative entity.

The Dental Club: Well known for it’s friendly atmosphere and reliable service, the Dental club offers state of the art technology and accessibility to all patients. Being one of the very few practices that offers Neuro-muscular dentistry, re-constructive, cosmetic, and general dentistry to patients, The Dental Club prides itself in offering exceptional dentistry to all who enter. With state of the art equipment and a spa-like environment, this is one practice that makes sure its patients feel at home. Its high standards and fast delivery is what has made The Dental Club one of the most reliable and professional practices of the 21st century.

MOD Media: MOD Media LLC. is a full service public relations and special events firm based in Miami, FL. MOD Media is dedicated to representing brands in all aspects of the entertainment industry; such as Fashion, Beauty, Hospitality, and Corporate clients. MOD Media works diligently to meet the needs of their clients, and guarantees successful execution to all press and media outlets. MOD Media is a partnership between two talented young professionals and sisters, Jennifer & Christine Henry. These two accomplished females have combined their skill and knowledge to produce impeccable high profile events as well as extensive media representation to their clients.

About SET Night Club & The Opium Group: The Opium Group is one of the country’s most successful hospitality conglomerates, operating Miami’s top Mansion, SET, Louis Bar-Lounge at Gansevoort South, as well as Opium at The Seminole Hard Rock Hotel & Casino in Hollywood, FL. A driving force behind South Beach’s ongoing cultural renaissance, The Opium Group has been heralded by Harpers’s Bazaar, Travel & Leisure, People, Time, The Miami Herald, and numerous other publications for drawing A-list celebrities and the international jet-set to Miami Beach.

For more information on the beScene Launch party, fashion show or to RSVP please send your inquiries to