HeinekenÂ® Light partnered with the award-winning Tecne Collective to bring Heineken “Light Your Night” to Art Basel Miami, Â December 3 to December 7. Â Heineken “Light Your Night” serves as a platform for local and international artists to interpretÂ Heineken Light’sÂ “Bounce” campaign through the use of light. The creations, by local and internationals artists, were showcased in a series of events including a monumental video mapping experience, kinetic light motion installations, and an interactive light show challenge.
Heineken Light Your Night featured video mapping and kinetic motion events designed by award-winning Tecne Collective, a group of technologists and artists featuringÂ Gorka CortazarÂ (Madrid) andÂ Rodrigo ArcayaÂ (Miami), in collaboration with Wyzton Borrero Perez of Klang! (Barcelona). The internationally recognized Tecne Collective was awarded “Best Spatial Media Art” by the Media Architecture Biennale, and most recently received the Illumni Infinity Award and the International Association of Lighting Designers’ Award of Excellence, among other accolades.
“Heineken LightÂ is excited to partner with renowned artists to bring a series of light-inspired events toÂ MiamiÂ during one of the most significant art explosions of the year,” saysÂ Pattie Falch, Brand Director,Â Heineken Sponsorships.
2013 Heineken Light Art Basel Featured Events
Heineken Light Your Night Challenge at the Light Box at Goldman Warehouse
OnÂ Tuesday, December 3, fiveÂ South FloridaÂ multi-media artists,Â Yuri Tuma,Â Juan Carlos Zaldivar,Â Clifton Childree,Â Brandon Opalka, andÂ Kevin Arrow, will transform the Light Box at Goldman Warehouse into a maze of light installations. A panel of judges will select one of these talented artists as the winner of the Light Your Night Challenge and award them a once-in-a-lifetime trip toÂ Amsterdam, home of Heineken.
Light :: Flow | Kinetic Motion Interactive Experience at Mana Wynwood
OnÂ Thursday, December 5, at Mana Wynwood, Heineken Light Your Night will showcaseÂ Light :: Flow. This interactive kinetic motion installation by Tecne Collective, portrays an abstract representation of human movement, through light and kinetic rhythm. Music by DARKSIDE (Nicolas JaarÂ &Â Dave Harrington) in the Sound Garden. Tickets at artbaselmanawynwood.com.
Hyperopticks :: Monumental Video Mapping | The Grand Finale + Official Basel Castle After Party
OnÂ Saturday, December 7, a monumental video mapping installation will transform the facade of Grand Central into an eight-minute show-stopping audiovisual experience. Tecne Collective’sÂ HyperopticksÂ will explore the characteristics of contemporary art movements such as Op-Art, Art Cinetique, and Deconstructivism.Â Show times:Â 11:00 p.m.,Â 11:45 p.m., andÂ 12:15 a.m.
For more information on Heineken Light Your Night events, please visit:
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Live Visual Feed on Instagram:Â @HeinekenLight
Heineken Light Your Night | Schedule of Events
Heineken Light Your Night Challenge
Heineken Light Your Night Challenge Exhibit
Light Box at Goldman Warehouse
Tuesday, December 3, 2013Â |Â 8:30 p.m.
404 NW 26 Street |Â Miami, FLÂ 33127
Light :: Flow | Kinetic Motion Interactive Experience
Thursday, December 5, 2013Â |Â 10:00 p.m.
318 NW 23 Street |Â Miami, FLÂ 33132
Live Music by: DARKSIDE (Nicolas JaarÂ &Â Dave Harrington)
Hyperopticks :: Monumental Video Mapping | Grand Finale
Video Installations and Official Basel Castle After Party at Grand Central
Saturday, December 7, 2013Â |Â 11:00 p.m. – 11:45 p.m.Â -Â 12:15 a.m.
679 N. Miami Avenue |Â Miami, FLÂ 33136
Presented by:Â Heineken Light, Overthrow, Embrace & POPLIFE
About HEINEKENÂ USA
HEINEKENÂ USAÂ Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand,Â Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow cider. HEINEKENÂ USAÂ also imports the Dos Equis portfolio, Tecate portfolio, Sol, Indio, Carta Blanca, and Bohemia brands fromÂ Mexico. For a safe ride home, download the HEINEKENÂ USA-sponsored Taxi Magicâ„¢ application from your smartphone atÂ taximagic.heineken.com.Â Please visit:www.EnjoyHeinekenResponsibly.com.