It’s Not Puzzling: Putting the Pieces Together to Create Marketing Magic (MAMP 2012)
Tuesday, January 31, 9:00am – Noon
Adrienne Arsht Center
Peacock Education Center inside the John S. & James L. Knight Concert Hall
1300 Biscayne Blvd.
East Side of Biscayne Blvd.
The arts are at a critical juncture, as audiences and donors ebb and flow with the state of the economy. Arts groups are spending increasing amounts of money on marketing efforts that are netting flat results. How can your arts group survive—and thrive—in this competitive, uncertain environment? You will leave with ideas from seasoned arts mar-keting and consumer marketing experts. Tips you can use right now on cultivating new sources of earned income, building relationships with new segments, promoting with new and established tools. Is your organization ready to move beyond the known uni-verse of loyal arts fans to explore a new world of opportunity?
Facilitator: Stephen Belth, Arts Marketing Network
Speakers: Prof. Jeffrey Weinstock, Department of Marketing, University of Miami
Kim Noltemy, Chief Marketing & Communications Officer, Boston Symphony Orchestra
Panel: Andrew Goldberg, Adrienne Arsht Center
Michael Frisco, New World Symphony
Barbara S. Stein, Actors Playhouse
Nicolle Noel Ugarriza, South Miami-Dade Cultural Arts Center