Miami Swim Week’s First Annual Pop Up Shop by Betty Alvarez

South Florida based emerging swimwear lines, got a much deserved spotlight on their 2012 collections during world renowned “Swim Week,” held every year in sunny Miami. The First Annual Miami Swim Lounge Pop-Up Shop event, created by Scene PR Miami, along with The 19th Hole Magazine,hosted a bevy of talented designers from Miami to Ft. Lauderdale. Living in a city known for the sexiest beaches, usually means lounging in teeny tiny bikinis. True fashion mavens, must have a variety of hot swimwear pieces, and this one day event, will allow you to find more than one perfect suit. Free and open to the public, the Miami Swim Lounge, will take place at the uber chic Miami hot spot Coco de Ville at the Gansevoort Hotel, on July 16th. Fashionistas, had a chance to meet “Brazilian Bombshell,” and star of Bravo’s Real Housewives of Miami, Adriana de Moura, as she launched her line of sunglasses, Adriana by Selima. Attendees, received amazing gift bags filled with beach essentials, make-up/skincare goodies from local cosmetic brand BEPLATINUM Cosmetics, and discounts from participating designers. Guests browsed the latest swimwear trends and purchased sample sale items. Shoppers sipped on custom cocktails provided by Potions in Motion, Rums of Puerto Rico and Perfect 1864 Vodka, all while grooving to beats provided by DJ Rob DI Nero.

The Miami Swim Lounge hosted fabulous designers for every body type and style. Attendees will be able to choose from, custom couture pieces, chic and timeless designs and trendsetting creations by Aluna, SoldeMar, Lila Nikole and BEWARE swimwear along with many more! Along with the perfect bikini, attendees matched the perfect accessory! Shoes by Xiomara Lisette, luxury handbags by Candy Woolley and jewels by Maria Sol was also available. Shop South Florida’s most sought after brands, while meeting designers personally and receive their latest style tips for the season. Scene PR Miami, is thrilled to bring South Florida’s talent together for one night of shopping!

“I’m extremely happy and proud to launch the Miami Swim Lounge, during such a fabulous week of fashion shows and events. It’s definitely time for South Florida’s unsung designers to receive their spotlight, not only within the community but nationally as well! I know this will be a platform for their
much deserved success. Attendees can expect a wonderful night of shopping, unique designs and an overall fun night,” said founder of the Miami Swim Lounge and President of Scene PR Miami Ysset Boan.

Photographs by Betty Alvarez copyright 2011

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