Tennis Channel launch of The Montenegro Method Fitness DVD Series with Marta Montenegro and Tennis Pros Verdasco, Lopez and Moya 3/22/10

Please note, this event is not open to the public, but a limited number of event tickets are available to the public priced at $1,000 each. All proceeds go to www.hogardecristo.cl in support of the Chilean earthquake crisis.

WHO Join SOBeFiT Magazine’s Founder, Publisher and Editor-In-Chief Marta Montenegro, along with famed pro tennis players Fernando Verdasco, Feliciano Lopez and Carlos Moya, in celebrating the launch of The Montenegro Method Fitness DVD Series, guaranteed to give you a long, lean, athletic body in just 21 minutes/21 days. This fabulous fete is hosted by Tennis Channel’s “Fit to Hit” host Danielle Dotzenrod.

WHAT: At The Montenegro Method DVD launch party, expect tennis-clad décor, familiar Sony Ericsson Open faces, and a fitness fashion show presented by Sports Authority. Unwind with cocktails provided by Prairie Organic Vodka and Sapporo Imported Premium Beer, and enjoy savory tapas and music by renowned DJ Tracy Young. Special scheduled appearances by some of the world’s top tennis players including Novak Djokovic, Fernando Gonzalez, and more.

WHEN: Monday, March 22, 2010
8pm-11pm (VIP entrance only)
*Red carpet arrivals at 8:30pm

WHERE: EPIC Hotel

CONTACT: For charitable event tickets, contact press@montenegromethod.com. A limited number of tickets are available at $1000 each with the funds going to help the earthquake crisis in Chile through Hogar de Cristo.

CHARITY: In light of the recent earthquake in Chile, Marta has paired up with native Chilean and #10 ATP
Singles Player Fernando Gonzalez to host a silent auction with all proceeds going to “Hogar de Cristo.” Items up for grabs include a variety of signed sports memorabilia from athletes like Serena Williams, Carlos Moya, Fernando Verdasco, Feliciano Lopez, Novak Djokovic, Dara Torres, Alonzo Mourning and more.

www.sobefitmagazine.com

DVD Details
21 minutes / 21 days to a long, lean, athletic body is the promise of MM Branding’s premier in-home fitness release of The Montenegro Method (MM) DVD Series. The series includes three DVDs packed with high-intensity workouts that fuse fitness, sports and science and guarantees the most efficient workout to deliver maximum results, South Beach-style.

Miami-based exercise physiologist and fitness expert Marta Montenegro, who has owned and operated her own gym and spent many years working with and studying the methods of professional athletes, developed the Montenegro Method to get the body performing at its peak athletic potential. The Montenegro Method combines plyometrics and resistance exercises guaranteed to deliver the most efficient workout by building lean muscle and transforming the metabolism to burn more calories, even while at rest.

“I believe everyone can find their victory, maximize their personal achievements, transform their bodies and change their lives,” says Marta, who found her victory through training and helping others. “After suffering the loss of my father, whose last words were ‘find your victory,’ I’ve devoted my entire life to fitness and health.”

Marta, who is also the Founder, Publisher and Editor-In-Chief of the award-winning SOBeFiT Magazine, has always been inspired by athletes. While developing The MM DVD Series, she explored the highly efficient way athletes train to get their long, lean and athletic bodies. The MM DVD Series includes: (DVD 1) Endurance BURN FAT: three 21-minute high-calorie burning cardio / circuit training workouts; (DVD 2) Strength GET TONED: three 21-minute giant muscle-building workouts that reshape the core / upper body / legs; and (DVD 3) Power ACCELERATE METABOLISM: four 10-minute express workouts that increase endurance and build strength, agility and power, setting your body up to burn calories even while at rest. Exclusive bonus material includes healthy lifestyle tips from leading experts in the sports and fashion industries.

Paying homage to Marta’s athletic inspirations, The MM DVD Series also features candid interviews and mini-workouts with three of Spain’s finest professional tennis players: Fernando Verdasco, the second highest ranked Spanish tennis player who is consistently among the top 15 players in the world, demonstrates an upper body workout with Marta; Feliciano Lopez, two-time Davis Cup winner, engages in core exercises alongside Marta; and Carlos Moya, former world No. 1 and one of only four active tennis players to have won more than 500 ATP matches, performs lower-body exercises with Marta.

By fusing pro-sports techniques into each routine, Marta trains you like a pro-athlete. “I designed the series with the principles of overload and progression in mind — viewers can mix and match their workouts to avoid comfort zones in order to continue challenging themselves for long-term results,” continues Marta. “My program allows anyone to see results, regardless of their fitness level. Beginner, intermediate or advanced, viewers will lose weight, gain muscle tone and strength, and have more energy.”

The power of Marta’s passion, knowledge, credentials and experience inspires viewers to perform and push harder to reach their own personal victories. The Montenegro Method DVD Series offers both Spanish and English options and retails at $39.98. For more information, visit www.montenegromethod.com

Marta Montenegro (MF, MS, CSCS, NSCA-CPT)
Marta Montenegro is a Venezuelan-born journalist, health and fitness expert, professor and Editor-in-Chief of SOBeFiT Magazine. Marta holds master’s degrees in finance and exercise physiology. She has contributed to local and national media outlets on topics ranging from nutrition and diet to sports medicine and personal fitness. Her passion for wellness inspires her daily training sessions (done by 6:30 AM!), complete with running, boxing and weight training a routine that rewards her with freedom, stress relief and strength.

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