Franchise Freedom, Studio Drift 12/6/17

Franchise Freedom, Studio Drift
Wednesday, 12/06/2017 – 12/09/2017 08:00 pm – 10:00 pm
Faena Beach
3201 Collins Ave,
Miami Beach, Florida 33140


Studio Drift, Faena, Pace Gallery, and BMW will premiere Franchise Freedom, a performative artwork at the interface between technology, science, and art on the beach of Faena District. An autonomous flying swarm of 300 drones, Franchise Freedom, supported by Faena Art, exposes the tension between individual freedom and safety by numbers. The sacrifice made by the individual subjecting to the group gives off the illusion of freedom, creating a never ending cycle. It is the first time that a natural phenomenon will be imitated by machines working with decentralised algorithms at this scale.

Presented December 6-9, 2017
Located on Faena Beach, 3201 Collins, Ave, Miami Beach, FL
8:00 PM
Open to the public

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