November 19-20, 2011 beginning at 12 p.m.
South Beach

Cotton premieres the world’s first 24 Hour Runway Show in South Beach on Nov. 19-20, featuring 1,440 looks—one look per minute—to celebrate The Fabric of Our Lives ®. This unprecedented runway show is designed to fuse and showcase the on-trend fashion and versatility of cotton apparel through all ranges and moments of daily life.

Miami will once again become center stage to a national first and marquee event. Cotton has chosen South Beach for the world premiere of the first 24-Hour Runway Show. Taking place on Nov. 19-20, it will feature 1,440 looks—one look per minute—to celebrate The Fabric of Our Lives ®. They teamed up with MTV.com to launch a nation-wide Cotton Style search for 24 people who will be lured with a fully covered trip to Miami. (Miami locals are encouraged to apply as well, and if chosen, may be highlighted in the show.) Winners will walk with Miami’s hottest models, and possibly even mingle with celebrities. To sign up for the Cotton Style Search, contestants can go to: cotton24hours.mtv.com