Orange Drive’s ‘Jam on the Sand’
New Year’s Eve, 9 p.m. – 2 a.m.
8,000-person amphitheatre being built on the sand
Ocean Drive, Sixth to Ninth Street
www.orangedr.com
Orange Drive, jointly developed by Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) and the Orange Bowl Committee, today unveils its scheduled lineup for ‘Jam on the Sand’, a beachside soiree in an 8,000-person amphitheatre. The New Year’s Eve bash will make South Beach a hot destination to ring in the new year. The complete lineup is as follows:
• Grammy Award nominee Natasha Bedingfield, who recently released her highly-anticipated third album Strip Me. The British pop singer and songwriter is known as the UK’s biggest female pop star.
• Multi-platinum selling artist and three-time Grammy Award nominee Leona Lewis. The British pop and R&B singer/songwriter recently began working on her third album with collaboration from Ne-Yo, Dallas Austin, Ryan Tedder and David Guetta.
• Sounds will be provided by Miami Heat’s official DJ – DJ Irie. When DJ Irie is not getting Heat fans on their feet, the Miami DJ is recognized for turning tables with his custom mixes at various night clubs and private parties throughout South Beach.
Orange Drive, taking place alongside South Beach’s illustrious Ocean Drive, will stretch from Sixth to Ninth Street. Kicking off on New Year’s Eve day and extending through January 2nd, the street fest will host a dynamic array of events leading up to the Discover Orange Bowl Game.
Orange Drive is an intellectual property developed by Union Square Agency and the Orange Bowl Committee. The inaugural three-day festival will be kicking off on New Year’s Eve day and extending through January 2nd, alongside South Beach’s famed Ocean Drive. Orange Drive will host a dynamic array of events leading up to the Discover Orange Bowl game including a New Year’s Eve party; an En Vivo Latino festival; a Kid’s Countdown & Concert and Gridiron Bash Pep Rally. Orange Drive is partnering with local and national brands, along with media partners, to promote brand activation sites, entertainment pavilions and local merchants.
For more information about Orange Drive, please visit www.orangedr.com. Become a fan on Facebook or follow us on Twitter @orangedrivefest for the latest information.
