â€˜Naughty Volvo Tourâ€™ Expands by Incorporating Drive Events into the All-New Volvo S60 Preview Experience
Miami: Gulfstream Park Race Track, October 2-3, 2010
More information about the Naughty Volvo Tour.
Consumers in Miami, Philadelphia, Chicago and Los Angeles can get behind the wheel of Volvoâ€™s new sport sedan before it enters showrooms later this month
Volvo Cars of North America, LLC (VCNA) will host special consumer drive events to showcase its all-new S60 sport sedan as it was meant to be experienced â€“ on the road. These events are part of the Naughty Volvo Tour â€“ a series of experiential events to preview the S60 â€“ which began in July and will continue through November.
â€œInitial feedback from the Naughty Volvo Tour has been extremely positive and has resulted in nearly 200 S60 pre-sales to date, which is impressive considering no oneâ€™s had the chance to drive the car yet. It really speaks to the strength of the carâ€™s beautiful new design, the enthusiasm of our loyalists and Volvoâ€™s reputation,â€ said Doug Speck, VCNA president and CEO. â€œWe really focused on the driving dynamics to make the all-new S60 our sportiest Volvo ever so weâ€™re excited to hear what people have to say once they drive it!â€
The drive events will allow prospective buyers and car enthusiasts to take on the S60â€™s 300 horsepower T6 engine with AWD in a series of performance activities like a slalom demo, suspension bumps, an â€œSâ€ cornering exercise and a timed autocross. They can also experience Pedestrian Detection with Full Auto Brake, Volvoâ€™s groundbreaking technological solution which utilizes a radar- and camera-based system to detect pedestrians in front of the car, warn the driver if someone walks into its path, and then automatically activate the S60â€™s full braking power if the driver fails to respond in time.
Attendees can participate in a competition to win an AppleÂ® iPad, and will also be entered into a contest to win an all-new Volvo S60 and a trip to Sweden.