Equinox Goes Green and Celebrates with Organic Event 4/20/10

Equinox Fitness Club Plants a Tree for Every New Member in Celebration of Earth Day

Join South Florida’s Equinox Fitness Clubs – Aventura, Coral Gables and South Beach – for an exclusive event celebrating Earth Day on Tuesday, April 20, 2010 from 5:00 p.m. – 8:00 p.m. Members, along with a guest, are invited to partake in complimentary fitness sessions while obtaining tips on how to live green.

Nationwide, Equinox is taking an extra step in initiating conservation by planting a tree for every new member who signs-up that day. Guests can indulge in complimentary organic cocktails, tea and snacks compliments of Honest Tea and Veev Organic Vodka. Additionally, participants are treated to 10% off of Equinox Orange Label organic products available at The Shop at Equinox.

Equinox Fitness Club has taken a corporate-wide stance to enhance its member’s experiences and to help protect and preserve the environment. The company plans to build new clubs incorporating many of the eco-friendly features of its first “green” club Equinox W. 17th Street, New York City – and to retro-fit existing clubs with as many as possible. These include, but are not limited to:
· “Green” cleaning solutions that are environmentally benign and virtually fume-free. Many of Equinox’s existing gyms have already been cleaning with them
· Select building materials, such as adhesives, sealants, and paint will have minimal or zero VOC content
· State of the art air filtration systems that will extra-thoroughly “clean” outdoor air before pulling it inside the club
· No-brainer recycling opportunities by providing numerous and conveniently placed storage and collection areas for recyclable items
· More efficient H²0 flow with locker rooms being outfitted with special showerheads that are designed to create the experience of a 3 to 4 gallon per minute shower but actually only use 1.6 gallons per minute
· Power savers include special dimming technologies will lower electric lighting levels when there is a lot of natural day light and raise them when there isn’t
· All clubs lighting (except for emergency and night lighting) will be time-clock controlled to turn it off when the club is closed

Work in unison for the betterment of your life – and our planet!

WHEN: Tuesday, April 20, 2010 from 5:00 p.m. – 8:00 p.m.
WHERE: Equinox South Beach, Equinox Coral Gables, Equinox Aventura

About Equinox: Equinox Fitness Clubs operates 50 upscale, full-service facilities in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas, and D.C. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.