Progressive Seeks Helper for Flo in National Ad 2/18-19/10

Progressive Insurance is inviting people to try out for a chance to appear alongside Flo, Progressive’s helpful insurance expert, in a national ad.

“Flo-helper-hopefuls” can try out in-person at events across the country or online at from January 25 through March 21. In-person try outs will be held in Miami at the Miami Design Preservation League on Thursday, February 18 and 19 from 10 a.m. to 7 p.m.

Entrants will be judged on a variety of criteria including their overall appeal and how engaging they are, camera presence, and originality. Visit the Web site for the Official Rules.

Once the top 10 semi-finalists are identified, America will vote to narrow the field down to three. The top three finalists will then be flown to Los Angeles for a live try out with Flo. For more information visit, or follow Flo on Twitter at @progressive.