Eats Beats Cleats Gridiron Festival 2/4-7/10

The Eats Beats Cleats Gridiron Festival presented by Comcast kicks off on Thursday, Feb. 4 with an exclusive VIP players party, and continues through the weekend with several chances to mingle with current and former NFL all-stars like Barry Sanders, Michael Irvin, Gale Sayers, Roger Staubach. The four-day festival sponsored by Lincoln Mercury, LandShark Beer, MIAMI Modern Luxury Magazine, Lincoln Financial Radio and Gallo Wines is set to dominate Lincoln Road with coveted fan experiences including autograph signings, Fashion Rocks the Gridiron, Dancing for the NFL Stars, Gridiron Greats Night of Champions hosted by Mike Ditka and featuring Jamie Foxx at The Fillmore with over 75 NFL Legends and Hall of Famers in attendance, national sports exhibits and film festival and special offers from Lincoln Road merchants. Eats Beats & Cleats Gridiron Festival ends Sunday, Feb. 7 with the Ultimate Tailgate Party before the big game.

Only VIP All Access Passport holders will receive an invitation to join their favorite NFL players at the kick-off party Thursday, Feb. 4 from 9 p.m. to midnight. In addition, each ticket grants access for three days to the VIP Festival Tent including bar, VIP viewing areas at the Lincoln stage, autograph passes, invitations to private meet & greets, VIP seats at various Sports Film Festival screenings, the chance to sit in on “Chalk Talks”, premium merchandise and memorabilia, and exclusive offers from Lincoln Road merchants. VIP All Access Passport price is $350 and $525.

Those that want in on the fun on a smaller scale can also purchase a Daily Passport for day-by-day access to the events, for just $85 (available Friday, Saturday and Sunday). Exclusive Passports presale begins December 18. Please call 877-733-3430 or log on to for purchasing information.

Certain Proceeds from all Festival Passports will go to The Gridiron Greats Assistance Fund (GGAF), a non-stock, non-profit 501(c)(3) organization providing financial grants and ‘pro bono’ medical assistance to retired NFL players in dire need. The organization focuses on the humanitarian side of post-football related issues, which include coordination of social services to retired players who are in need due to a variety of reasons including inadequate disability and/or pensions. The GGAF’s mission is to assist these dire need players who are pioneers of the game and have greatly contributed to the NFL’s status as the most popular sport in America. GGAF provides hands-on assistance to help retired players and their families deal with hardships they face after football. The services include medical assistance, financial assistance for utilities, medication, food, automotive payments and childcare.