L’Oreal Professionnel Hair Fashion Event at Hammock During Miami Swim
Saturday, 07/16/2016 – 07/18/2016 10:00 am – 04:00 pm
W South Beach
2201 Collins Ave.,
Miami, Florida 33139
LOréal Professionnel, the number one professional haircare company worldwide, is pleased to announce it will host Hair Fashion Night in Miami on July 16-18 at the W South Beach. The multi-city event kicked off in March at Los Angeles Fashion Week with extreme success, and will now make its way to South Beach this summer. Housed at Miami Swims popular trade show Hammock, one of the premiere events showcasing upcoming trends and styles for the swimwear category, Hair Fashion Night is a celebration of artistry and style that aims to reignite mens and womens desire to visit the salon.
A festive event complete with DJs and cocktails, Hair Fashion Night guests will enjoy one-on-one, personalized appointments with Miamis top hairdressers for a long weekend of complimentary styling, professional tips for their specific hair types and needs and education on the seasons hottest hair trends. The three-day activation from 10 AM – 4 PM, Hair Fashion Night out at Hammock will be open to the public with styling sessions available on first-come bases.