Photographs of VeritageMiami’s Crush for a Cause

Miami Power Players Crush Grapes to Promote VeritageMiami to Benefit United Way

The happy VIC's posing with the winner.

Five of Miami’s top business leaders went foot-to-foot crushing grapes to raise awareness for the 19th annual VERITAGEMIAMI, the annual wine, spirits and craft beer festival taking place April 9-12, 2014, benefitting the United Way of Miami. Richard D. Fain, Chairman and Chief Executive Officer of Royal Caribbean Cruises and Chair of VERITAGEMIAMI, went toe-to-toe with Jorge Perez, founder of The Related Group, Philip Levine, City of Miami Beach Mayor, Hilarie Bass, shareholder and co-president of Greenberg Traurig and Allen Morris, Chairman and Chief Executive Officer of the Allen Morris Company – all longtime United Way supporters and volunteers – on a grape crushathon. Jorge crushed the competition to secure the crown (pictured below).

In celebration of this year’s VERITAGEMIAMI, these Miami business magnates emulated Ancient Romans by crushing grapes in wooden barrels. Passersby witnessed Miami VIC’s (Very Important Crushers) getting their feet dirty in this friendly competition. Spectators also earned a chance to enter to win tickets to VERITAGEMIAMI.

VERITAGEMIAMI is where Miami’s wine and food scene comes together for a world-class experience. Through a series of year-round events, culminating in a four-day gathering, wine, spirits, beer and food lovers join with top sommeliers, notable chefs, prestigious wineries, winemakers and breweries to eat, drink and unite all for a greater purpose. Celebrating 19 years, VeritageMiami benefits United Way of Miami-Dade, supporting programs in our community that are focused on improving education, financial stability and health – the building blocks for a good life.

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