Azul Merrick Park Hosts Kalla Flower’s First Pop-Up Store 3/14/14

Azul Merrick Park Hosts Kalla Flower’s First Pop-Up Store
March 14, 2014 from 5pm to 9pm
AZUL Merrick Park
360 San Lorenzo Avenue, Suite 2222
Coral Gables, FL 33134
(Located on the second level between Nordstrom and Banana Republic)

Azul Merrick Park is hosting an exclusive cocktail party and shopping event featuring Kalla Flower’s premier pop-up shop with 10 percent of the evening’s proceeds benefitting the Pinecrest, Palmetto Bay and Culter Bay chapter of Relay for Life.

Kalla, a one-of-a-kind luxury curated bouquet service, available exclusively in South Florida, is set to launch March 1. This innovative online boutique is revolutionizing the flower industry with a customized experience, bringing hand-crafted bold blooms to your door in a stylish case and captivating box with white glove service.

“The floral industry has become saturated with generic arrangements and an assembly line approach—particularly when it comes to online and mass market retailers,” says Kalla’s lead floral designer Addie Flynn. “We wanted to bring a hand-crafted, personal connection back to flower delivery—while at the same time offering products that are incredibly unique and modern.”

In addition to being amongst the first to partake in Kalla’s signature experience, guests will enjoy bites by SAWA Restaurant and Lounge, sips by Hill Family Estate Wines and sweet treats by Christopher Elbow Chocolates. Each visitor will also have the chance to enter a raffle to win exciting prizes from local retailers.

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