The Next Social Marketing Revolution
Tuesday, March 4, 2014 from 5:00PM to 7:30PM
McCormick Place
111 SW 3rd Street
Miami, FL 33130
Cost: Complimentary
RSVP by 2/28/2014, this is a limited capacity event.
RSVP Online
Attendees will be eligible to receive a copy of Ed Keller’s award winning book, "The Face-to-Face: Why Real Relationships Rule Even in a Digital Marketplace"
The Keller Fay Group, Crispin Porter + Bogusky, & Telemundo Invite you to An Executive Briefing: The Next Social Marketing Revolution New insights into how to drive brand advocacy and grow your business
Join us for an insider’s look into ways to tap the power of consumer conversations and turbocharge your marketing investment. You’ll hear from three leaders in the new social marketing revolution, Ed Keller, CEO of the Keller Fay Group, Carter Nance, Executive Vice President of Crispin Porter + Bogusky, and Gregg Liebman, Senior Vice President with Telemundo.
Ed will challenge you to think about whether you are engaging fully with today’s social consumer, or are you limiting yourself . He explains why real relationships still rule, even in today’s digital age, and why all media are social. Ed will share eye opening case studies about word of mouth success stories from his newest book, The Face-to-Face Book, recently named 2013’s Best Marketing Book by the American Marketing Association.
Carter will share insights into the Crispin Porter process and how the agency incorporates word of mouth from the starting blocks. Participants will take away new ideas and strategies for designing successful social marketing programs.
Gregg will look at the role Hispanics play in a paid, owned, and earned media world. He will also introduce us to Los Influyentes, or the Hispanic Influentals. He will show how Hispanics engage in word of mouth and the impact TV advertising has on their conversations and brand recommendations.
Whether you’re interested in raising your brand awareness, turbocharging sales and ROI through social influence, or want to network with your media and marketing peers, you won’t want to miss this eye-opening event.
