World Golf Championships-Cadillac Championship
March 5-9, 2014
Trump National Doral Miami
4400 Northwest 87th Avenue
Doral, FL 33178
World Golf Championships-Cadillac Championship announces Carolina Herrera Fashion Show Hosted by Ivanka Trump, live concert performance by Gym Class Heroes’ front man and solo star Travie McCoy.
World Golf Championships-Cadillac Championship officials announced today new fan enhancements to the 2014 tournament that will include a Carolina Herrera fashion show hosted by Ivanka Trump and a live concert performance by Gym Class Heroes’ front man and solo star, Travie McCoy. Building on the momentum of the 2013 tournament that included its first-ever fashion show and concert, the 2014 Cadillac Championship, taking place March 5-9 at Trump National Doral in Miami, promises to deliver a heightened level of fan engagement that merges the worlds of golf, fashion, music and entertainment to create one of South Florida’s premiere social events.
This year’s Cadillac Championship will be highlighted by a March 7 runway presentation of the Carolina Herrera Spring 2014 collection, hosted by Ivanka Trump. Following the completion of the tournament’s second round, tournament ticketholders will be invited to move to the outdoor Trump National Doral’s Blue Monster Village venue, adjacent to the first tee and the Cadillac Performance center, for the fashion show.
On Saturday, March 8, Travie McCoy will headline a concert, also set to take place at the Blue Monster Village, following the completion of the tournament’s third round. As a solo artist, McCoy caused a multi-format commotion with his debut album, LAZARUS, and its lead single – the twice RIAA platinum, top five smash hit, Billionaire (featuring Bruno Mars) - selling more than 3.4 million copies to date and recording nearly 150 million official YouTube views. Most recently, McCoy released Rough Water (featuring Jason Mraz), the first single from his new solo album scheduled for release this summer. McCoy’s success follows that of Gym Class Heroes, the band that rocketed to global stardom in 2007 with the #1 hit, Cupid’s Chokehold/Breakfast In America, and whose most recent album – 2011’s The Papercut Chronicles II – scored a trio of chart topping singles including the #1 multiplatinum smash Stereo Hearts (featuring Adam Levine).
“I’m so excited to be teaming up with the PGA TOUR for the festivities at this year’s Cadillac Championship,” said McCoy. “Miami definitely knows how to get down. This will be a party you don’t want to miss!”
Access to both the Carolina Herrera fashion show and Travie McCoy concert is complimentary to all Friday and Saturday tournament ticket holders, respectively, with additional VIP opportunities available for purchase.
“We are thrilled to partner with Carolina Herrera for ‘Fashion Friday,’ as the brand of elegance, sophistication and modern glamour align perfectly with the new direction of the Cadillac Championship,” said Cadillac Championship General Chairman Butch Buchholz. “The decision to be the showcase of our day of fashion programming is proof that this tournament is quickly transforming from ‘just a golf tournament’ into a must-attend social and entertainment event in South Florida.”
The fashion show will anchor the tournament’s larger Fashion Friday programming that will include fan contests, social media engagement and additional appearances by Ivanka Trump as well as the reigning Miss Universe, Gabriela Isler, and select cast members from Bravo’s Real Housewives series. Additionally, before and after the fashion show, fans will be entertained with music by DJ Irie of the Miami Heat.
In addition to the fashion show and concert, the Cadillac Championship will make additional improvements to the tournament that are centered around an elevated culinary and hospitality experience, including the one-of-a-kind Escalade Lounge on the 16th hole, social media specials for fans who follow the tournament’s Twitter and Facebook accounts, and much more.
“This year’s Cadillac Championship is going to be bigger and better than ever,” Buchholz said. “Fans aren’t only going to see a transformed Trump National Doral resort and Blue Monster Course, but also a transformed Cadillac Championship.”
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