Photographs of I Heart Art at LegalArt on 11/16/12

I Heart Art at LegalArton Friday, November 16, 2012.  I HEART ART was the official launch of LegalArt’s new identity!  They had a wonderful silent auction, complimentary drinks by kryogenifex, St Germain, Societe Perrier, and Peroni.  With sound & visuals will be provided by TM Sisters, Sweat Records, Pioneer Winter, and Southernmost Situations.

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LegalArt is now Cannonball

Official Press Release:
Miami, FL— On the cusp of its ten year anniversary, LegalArt announces its new identity. As of Friday, November 16th, 2012, the organization’s new name is Cannonball. In addition to sporting a new name, logo, and website, the institution-wide rebranding will present a re-imagined public image that truly reflects the forward-thinking mission of the organization, allowing it to re-position itself within the community in an effort to meet the future needs of artists.

A soft launch of the organization’s new identity took place Friday, November 16 during their annual fundraiser I Heart Art. Over 300 fans of the organization attended the pool-themed event, which spread throughout the organization’s four-story building located at 1035 North Miami Avenue in downtown Miami. Guests were immediately greeted by artist Bhakti Baxter spinning records in his new commissioned installation in the organization’s storefront lobby. The event continued on the second floor with music by DJ Lolo of Sweat Records, a live synchronized swimming performance by Pioneer Winter and guest performers, and a silent auction featuring artists Daniel Arsham, Bhakti Baxter, Christy Gast, Jillian Mayer, George Sanchez-Calderon, Frances Trombly, Leyden Rodriguez-Casanova, and Agustina Woodgate. Guests on the third floor enjoyed delicious backyard barbeque by Mad Man Jack’s and a video projection of the classic swimming pool dive, the cannonball, by Victor Muniz /Peter Vahan Productions. On the fourth floor, sound and video sets by Southernmost Situations and the TM Sisters electrified a lush tropical scene complete with pool-side frozen drinks courtesy of St. Germain and Kryogenifex. Libations were also generously provided by Peroni and Société Perrier.

Based in downtown Miami, Cannonball (formerly LegalArt) is a non-profit arts organization known for its advocacy and innovative programs supporting today’s artists. Core initiatives include: SeminArt, providing free educational and professional development services to artists; LegalLink, an in-house legal advice and referral service for artists and arts organizations; and the Residency Program, which offers long-term live/work space for local artists and short-term residencies for visiting cultural producers.

Founded in 2003 by two law students attending the University of Miami, the organization was born from a small, yet inspired idea to provide emerging artists with pro bono legal services. As demand and agency grew, the organization responded by developing a full menu of legal programs central to administering and sustaining long-lasting careers in the arts. Throughout the years, the organization has provided legal advice and referral to hundreds of artists and small arts organizations through its LegalLink Program. Monthly SeminArts have provided a public forum for the open exchange of ideas via educational programs, such as panel discussions, artist talks and workshops, and roundtable debates. In 2010, the organization again responded to a critical need of young artists—affordable studio space—by establishing Miami’s first live/work residency program. The Residency Program is a unique model insofar as it integrates national and international cultural producers (writers, curators, designers, arts professionals, architects, etc.) into an environment of local artists participating in year-long residencies. As a result, the program serves as an active catalyst for innovative thinking, professional networking, and cultural production.

Cannonball programming is generously funded, in part, by the John S. and James L. Knight Foundation and the Miami-Dade County Department of Cultural Affairs.

The rebranding initiative is led by the innovative team of SuperMarket Creative.

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