Mario Lopez at Bloomingdale’s 3/24/12

Mario Lopez Debuts Men’s Premium Underwear Line at Bloomingdale’s Aventura
Saturday, March 24 from 5-7pm
Bloomingdale’s Aventura
19555 Biscayne Boulevard

Mario Lopez will debut his new men’s premium underwear line, RatedM. Lopez joins underwear industry veterans Mad Projects Industries, LLC to officially launch the bold, new collection of premium underwear and bodywear exclusively available at select Bloomingdale’s stores.

The public is invited to preview a high-energy runway fashion show – emceed by Lopez – featuring Rated M’s collection showcasing unique features, fashionable fits and innovative fabrics designed for distinguishing – and distinguished – gents everywhere. Following the show, Lopez will autograph RatedM purchases of 25.00 or more. Shoppers can pre-purchase their RatedM favorites beginning Friday, March 16 to guarantee an autograph by Lopez.

“When we set out to bring this brand to life, we wanted to develop a premium men’s underwear line that transcends trendy,” said Lopez. “RatedM is fun, sexy, smart, doesn’t take itself too seriously and speaks to all types of guys. We weren’t trying to be different, we were aiming to be better – we ended up being both.”
About Bloomingdale’s

Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s, Inc. It was founded in 1872 and currently operates 38 Bloomingdale’s stores and 7 Bloomingdale’s, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, Nevada, and California. In addition, Bloomingdale’s has an international presence with a location in Dubai. Be sure to follow Bloomingdale’s on Facebook or Twitter, and for more information, or to shop any time, visit www.bloomingdales.com.

RatedM believes that good-looking men, as well as okay-looking guys, and even some ugly yet charming dudes deserve undercover awesomeness. Designed by New York-based apparel masterminds Mad Projects Industries, LLC in partnership with Mario Lopez, RatedM boasts a product line for dudes of all dimensions. With three distinct collections – Elementary, Atelier and Play – Rated M has you covered. Get rated now at www.RatedM.com

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