Mod Media and Designer Skin present: The Second Annual MOD Swim Week gifting lounge By Betty Alvarez

MOD Swim Week is back for its second year, and was ready to make a splash hit on the runways of Miami Beach! MOD SWIM 2012 is a weekend event sponsored by Designer Skin Tanning Products during Miami Swim Week, consisting of gifting suites, fashion shows with top designers and high-profile after parties. Taking place at the ever so glamorous Sagamore, The Art Hotel, MOD SWIM took over the Rooftop Penthouse hosting a VIP gifting lounge as well as an array of swim shows on the outside terrace. Guests and fashionistas got a chance to view the hottest swimsuit trends for the summer. Strutting the runways on July 16 was the premiere swim collection by Mariana London.

“We are so excited to present MOD SWIM WEEK 2012 at the beautiful Art Deco Sagamore Hotel. Hosting our events at one convenient location will offer our designers and guests a more intimate and personal experience as we look to host three days of runway shows, and a private celebrity gifting suite. Our exclusive guests, including press, buyers, media, and VIPS, will have a first hand look at the next season of swimwear, while enjoying the beautiful views from the Sagamore rooftop penthouse,” said Christine Henry.

The oceanfront Sagamore Hotel, located in the heart of South Beach within walking distance off of Lincoln Road, has been dubbed The Art Hotel for its collection of world-renowned contemporary art, known as the Cricket Taplin Collection. A staple of Miami night life, only steps away from the area’s best restaurants, clubs, and stores, it is the perfect home for the 2011 MOD Swim Week and the celebrities, press, and VIP’s that will be sure to return from last year including Perry Reeves (HBO’s Entourage) and Devorah Rose (CW’s High Society).

Photographs by Betty Alvarez copyright 2011

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