Photographs by Anthony Jordon of the RedBull Red Bulletin Magazine Launch on 6/22/11

Photographs taken by Anthony Jordon of RedBull Red Bulletin Magazine Launch at the New World Center Atrium on Wednesday, June 22, 2011.

Last night in Miami Beach at the stunning building design by Frank Gehry, The New World Center, 450 guests gathered to celebrate the launch of The Red Bulletin, a global magazine that brings to life the creative and adventurous world of Red Bull through spectacular photography and feature stories. Music, live art, iPad demos and dynamic life size magazine pages sparked conversation and entertained guests.  DJ Africa kicked off the event and later transitioned the music to DJ Irie, while throughout the night LEBO impressed guests with a live painting of a colorful canvas in his signature style inspired by pages of the magazine.

Several Red Bull athletes flocked to Miami to celebrate the launch of The Red Bulletin including Reggie Bush, Daniel Dhers (X Games BMX gold medalist), female world champion wakeboarder Dallas Friday and world record holder wakeboader JD Webb.  Also in attendance were pro football players Zack Crockett (Oakland Raiders) and Michael Greco (Green Bay Packers) who were able to kick back and enjoy the party in their home state while they wait out the NFL lockout.

“It’s great to be associated with a brand that has its finger on the pulse of so many things,” said Reggie Bush. “The Red Bulletin showcases everything from sports to nightlife.”

The Red Bulletin is available at 20,000 retail locations nationwide and is inserted the 3rd Sunday of every month into the Los Angeles Times, Chicago Tribune, Houston Chronicle, Miami Herald and New York Daily News.  Readers can also download the free iPad app in the iTunes Apples Store or via

Photographs taken by Anthony Jordon to see more of his work go to his flickr page or his facebook page.

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