Art for All British Posters for Transport Member Preview And Reception 4/14/11

‘Art For All: British Posters For Transport’
Explores The Evolution Of Transport Posters In Twentieth-Century Britain
members’ preview and reception
April 14, 2011 at 6pm
The Wolfsonian
1001 Washington Avenue
Miami Beach, FL

Exhibition to Open at The Wolfsonian–FIU April 15, 2011

Art for All presents more than eighty masterpieces from the Yale Center for British Art, many of them donated to the Yale Center by Henry S. Hacker, Yale College, Class of 1965. In addition, the installation will include works from The Wolfsonian collection that complement the exhibition. To inaugurate the show, The Wolfsonian is hosting a members’ preview and reception on April 14, 2011 at 6pm, featuring introductory remarks by the exhibition’s curator, Teri J. Edelstein.

The Wolfsonian–Florida International University presents Art for All: British Posters for Transport, an exhibition that explores the evolution of transport posters in twentieth-century Britain, and features outstanding examples executed for both the London Underground and the British railways. The exhibition, on view from April 15, 2011 through August 14, 2011, is organized by the Yale Center for British Art.

Art for All traces the changing graphic styles from the second decade of the twentieth century through the 1970s and highlights specific features such as the career of Edward McKnight Kauffer, the work of women artists, how the posters were initially displayed, and the larger implications of these advertising campaigns. “Art for All continues The Wolfsonian’s exploration of the role that graphic design—and design in general—plays in shaping our everyday life experiences,” notes Sarah Schleuning, The Wolfsonian’s curator. “The London Underground’s diverse yet distinct advertising campaign to encourage ridership and promote goodwill among citizens is considered one of the landmark design programs in modern history.”

In 1908 under the leadership of Frank Pick, the London Underground (later, London Transport), began a promotional campaign that became one of the most successful, adventurous, and best sustained branding operations ever attempted. The posters commissioned by Pick engendered goodwill and encouraged ridership on the public transport system. They also helped to foster a civic identity for the city of London.

A string of major artists, including Edward McKnight Kauffer, Frederick Herrick, Hans Schleger, and Anna Zinkeisen worked for Pick. From 1923—when numerous British railway companies were amalgamated into four lines: the Great Western Railway (GWR), the London and North Eastern Railway (LNER), the London, Midland and Scottish Railway (LMS) and the Southern Railway (SR)—until the nationalization of the railways in 1948, the “Big Four” followed Pick’s lead in mounting their own poster campaigns. While none of the British rail lines matched the scope and ambition of the Underground campaign, some of the same artists, such as Kauffer, and Walter Spradbery, also designed for the mainline railways. Other no less gifted artists, such as Tom Purvis and Frank Newbould, created extraordinary graphics for the railways.

The title of the show, Art for All, is taken from an exhibition held at the Victoria and Albert Museum in 1948 (organized by the V&A and London Transport), which featured original works of art, the maquettes for the posters. This exhibition contains the art truly seen by all: the posters themselves.

CREDITS
Art for All: British Posters for Transport is organized by the Yale Center for British Art and curated by Teri J. Edelstein, Principal, Teri J. Edelstein Associates Museum Strategies.

The Wolfsonian is located at 1001 Washington Avenue, Miami Beach, FL. Admission discount in effect through April 14, 2011: $5 for adults; $3.50 for seniors, students, and children age 6 -12; and free for Wolfsonian members, State University System of Florida staff and students with ID, and children under six. The museum is open Monday, Tuesday, Thursday, Saturday and Sunday from noon-6pm; Friday from noon-9pm; and is closed on Wednesday. Contact us at 305.531.1001 or visit us online at www.wolfsonian.org for further information.

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