Miami magazine presents Ketel One Vodka’s Modern Hispanic Gentlemen

Capital Grille, Blue Door Fish, Gotham Steak, Joe’s Stone Crab and Truluck’s
Vote here: www.modernluxury.com/ketelone

Drawing on inspiration from Ketel One Vodka’s Gentlemen, This is Vodka campaign; Miami magazine has partnered with the world-renowned label to create a one-of-a-kind multi-platform program aimed at Miami’s philanthropic Hispanic community. Miami magazine and Ketel One Vodka have identified five in-the-know Hispanic males who embody the suave sophistication of a Ketel One Vodka Gentleman.

These Modern Gentlemen including Vince Castro, Frank Kelly, Michael Laas, Scott Srebnick and Ramon Rasco are influential men in our Magic City and active figures among Miami’s most prestigious philanthropic organizations including, Mercy Hospital, Project Vacant Streets, Sails for Sustenance, Big Brothers Big Sisters and Community Partnership for Homeless.

Each Gentlemen has been paired with a local restaurant, a Ketel One signature cocktail and are featured in an eight page gate-fold in the January/February Best of the City 2011 issue of Miami magazine. Throughout the months of January and February readers of the magazine and followers of these distinct gents are invited to taste the signature cocktails which can be found at either Capital Grille, Blue Door Fish, Gotham Steak, Joe’s Stone Crab and Truluck’s. Once they’ve tasted the cocktails participants are then urged to visit the official Modern Hispanic Gentlemen website (www.modernluxury.com/ketelone) and vote for their favorite one. The gentleman with the most votes wins his charity a $5,000 donation courtesy of Ketel One, all other charities receive a $3,000 donation. Deadline for Voting in Monday, February 28, 2010 at 10PM EST.

The program will culminate with an exclusive cocktail soiree in early March, held at a chic hot spot where Miami magazine and Ketel One will announce the winner and guests will toasts our Modern Gentleman and their respective charities.

To View The Eight Page Gate-Fold Click Here.

Twitter: If you plan to tweet information about the initiative please be sure to tag @MIAMImagazine and use the hashtag #KetelOne #ModernHispanicGentlemen

Facebook: please be sure to “Like” Miami magazine, tag us and link http://media.modernluxury.com/ketelone to the post.

Vince Castro has a heart of gold. The Chief Marketing Officer and Partner at BenTrust Financial serves on the boards of many organizations, including the Mercy Foundation. Having two small boys of his own, his family is his true motivation to better the lives many of Miami’s less fortunate.

When Frank Kelly isn’t jetting from coast to coast for his work as a motivational speaker and product director for a Fortune 500 company, he can be found following his passion advocating for the homeless with Project Vacant Streets.

Co-founder of The Sails for Sustenance (SFS), Michael Laas makes time in his schedule as an environmental engineer to help revitalize local fishing economies on the Southern coast of Haiti/Dominican Republic taking active roles in many local arts and culture organizations.

When Ramon Rasco is not in the courtroom fighting the good fight, he is a dedicated advocate for the homeless. As co-founder of the Community Partnership for the Homeless’ Next Generation Council and co-chair for the organization’s wildly successful CPH Celebrity 5K, Ramon finds personal satisfaction in the lasting relationships he has made as a result of the time and dedication he lends to the causes he supports.

An active member of Big Brothers Big Sisters of Miami for over eight years, Scott Srebnick welcomed the experience of posing for the camera for a good cause. Scott knows the true meaning behind giving back and is a quintessential Modern Gentleman.

Ketel One Vodka and Miami Magazine announced their partnership featuring five key Hispanics with strong charity relationships to participate in their Modern Gentlemen initiative. These five men including, Vince Castro, Frank Kelly, Michael Laas, Ramon Rasco, and Scott Srebnick have been identified as socially conscious and active in their local communities.

Authentic, crafted honoring tradition and sophisticated in its taste, Ketel One Vodka stands apart. Ketel One Vodka is proud to honor these five Miami men, as they embody the sophistication and depth of the brand.

Ketel One’s most influential men in Miami chose the perfect cocktail and local hostpost to start an evening of fine sips and decadent bites in our Magic City. Visit these local jaunts including, Capital Grille, Blue Door Fish, Gotham Steak, Truluck’s and Joe’s Stone Crab to sample the Modern Hispanic Gentleman cocktails and vote go online to www.modernluxury.com/ketelone to vote for your favorite one. The Gentleman whose cocktail gains the highest number of votes will earn his charity a $5,000 cash donation; all other charities will receive a $3,000 cash donation.

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