Heineken Inspire Event at The Moore Building on Saturday, May 22, 2010. Â Heineken concert series, which began in Miami and then will head to Chicago, New York, and Los Angeles. Â It started Friday night with the more of a rock-heavy music, with Cold War Kids, The Hold Steady and DJ Chad Hugo. Â Then on Saturday afternoon they had DJ Irie, DJ Skratchy, Fabolous and Wale performing. Â They where doing free guitar lessons courtesy of Fender and all the free Heineken bottled or draft you wanted.