Mercedes Benz Fashion Week Swim debut of Trina Turk plus Ed Hardy and True Religion 7/15-17/10

MERCEDES BENZ FASHION WEEK SWIM 2011 LINEUP
Swimsuit-clad Models to Don Novel Touches from Today’s Celebrated Designers
Thursday, July 15 through Saturday, July 17, 2010
The Raleigh Hotel

Mercedes-Benz Fashion Week Swim returns with its sixth year to celebrate all-things swim with five days of runway shows. The annual fashion showcase in Miami is the world’s leading swimwear designer platform and will debut Trina Turk, Ed Hardy, True Religion, Poko Pano and Tyler Rose Swimwear, Spring/Summer 2011 collections at South Beach’s most illustrious venue, The Raleigh Hotel.

§ On Thursday, July 15, 2010 to kick off Swim Week 2011, Los Angeles-based designer Trina Turk will set the runway with west coast glamour at 7:00 p.m. in the Cabana Grande tent. Marking the designer’s first appearance at the annual swimwear event, the Trina Turk Swim & Spa 2011, making a splash with colorful and intricately-crafted swimwear, beach essentials and accessories. The alluring showcase of laid-back, Palm Springs lifestyle, including color palettes of orange, turquoise, pink and deep violet, is incorporated into feminine silhouettes and sultry cuts, accented with hardware inspired by vintage jewelry. The evening will conclude with the Mercedes Benz Fashion Week Swim 2011 opening night party from 8:00 p.m. – 10:00 p.m. at the pool deck. RSVP: Trinaturkswim@taraink.com or 305.864.3434 x 250
– Turk will also be making a personal appearance at Bal Harbour Shops for an in-store shopping and tea event on Saturday, July 17, 2010 from 2:00 p.m. – 6:00 p.m. RSVP: trinaturkbalharbour@taraink.com
– Trina Turk will be showcasing at Swimwear Show 2011 at the Miami Convention Center from Saturday, July 17, 2010 to Tuesday, July 20, 2010 at Booth 1063

§ On Friday, July 16, 2010 celebrate the showcase of Ed Hardy Swimwear with a pool party at Plunge; Rooftop Pool Bar and Lounge at Gansevoort Miami Beach Hotel from 12:00 p.m. – 4:00 p.m. Later that evening at 9:00 p.m. in the Cabana Grande tent, guests including A-list singer/songwriter and actor Chris Brown, will gather at The Raleigh Hotel for the Spring 2011 swimwear showcase. Maintaining the tattoo edge that Ed Hardy is infamous for, designer Christian Audigier incorporates a feminine flare by mixing bright, bold colors and saturated neon’s. New embellishments including zipper accents, lurex straps, chainlink details and custom hardware and textures, take the authentic Ed Hardy art and give the brand a fresh, new upgrade. Perfect for the beach or poolside, new tie-dye combinations of lime paired with gold, shades of mango, vivid blues and aqua’s, add a tropical twist. A look for every style, the Spring 2011 collection include suits for the edgy girl, who will adorn the mesh, leather, black vixen bikinis; or the girly trend-setter will have to own, the pin-up style polka-dot bikini or tropical edge inspired pieces. In addition, the male-favored board shorts vary in bold nautical prints, plaids and military inspired details with custom hardware and metallic embroideries. RSVP: edhardy@taraink.com or 305.864.3434 x 251
– An after-party will be held at Kitchen 305 at Newport Beachside Hotel & Resort at 11:00 p.m.
– Ed Hardy will be showcasing at Swimwear Show 2011 at the Miami Convention Center from Saturday, July 17, 2010 to Tuesday, July 20, 2010 at Booth 1187

§ On Saturday, July 17, 2010 at 8:00 p.m. Poko Pano celebrates the showcase of their Summer 2011 collection in the Oasis tent. Designer Paolo Robba declares her love of Brazil by incorporating the country’s natural beauty into swimwear. The 2011 collection is an expression of Brazil’s array of intense attractions, landscapes and aromas. Signature prints include heart-shaped patterns representing Paola’s adoration for Brazil, watermelon symbolizing the country’s rich tastes, toucan birds and banana flowers signifying the vibrant scenery, roses and coconut trees denoting the aromatic atmosphere. The brightly-hued color palette includes yellow, red, green, turquoise, black and white. Highlights from the collection consist of handmade metals and mixed textures on sleek silhouettes and sexy cuts. RSVP: pokopano@taraink.com or 305.864.3434 x 254
– An after-party will be held at The Shore Club at 11:00p.m.
– Poko Pano will be showcasing at Swimwear Show 2011 at the Miami Convention Center from Saturday, July 17, 2010 to Tuesday, July 20, 2010 at Booth 483-487

§ On Saturday, July 17, 2010, True Religion Swimwear will host a pool party at Plunge; Rooftop Pool Bar and Lounge at Gansevoort Miami Beach Hotel from 12:00 p.m. – 4:00 p.m. Later that evening at 9:00 p.m., True Religion Swimwear will showcase its Spring 2011 collection at The Raleigh Hotel’s Cabana Grande tent. The collection continues to offer a vintage-Americana, hippie-esqe style to women’s swimwear in a wide variety of colors and prints. Rock n’ roll metal accents dominate the line with western and eyelet fabrics, plaid prints and washed and vintage denim. A new twist of animal prints, in many variations from leopard print on suede, to jeweled animal print bikinis, make up the collection. Men’s styles feature sublimated board shorts with denim construction and embossing; vintage-inspired board shorts, and 60’s prints, a nod to Southern California surfers. RSVP: truereligion@taraink.com or 305.864.3434 x 252
– An after-party will be held at SET Miami at 11:00 p.m.
– True Religion will be showcasing at Swimwear Show 2011 at the Miami Convention Center from Saturday, July 17, 2010 to Tuesday, July 20, 2010 at Booth 1187

§ On Monday, July 19, 2010 at 10:00 p.m. Tyler Rose Swimwear will wrap up the week with the debut of its Spring 2011 collection in the Oasis tent. Sponsored by WOW® Oral Care, Tyler Rose Swimwear will feature mix-and-match separates, luminous colors, feminine ruffles, braiding, stripes, lace and crochet detailing. The vibrant showcase of “Sweet Emotion” exemplifies the late 70’s era – early 80’s, where rock n’ roll meets glamour. The free-spirited Los Angeles-based designer, Nichole Carroll, will unveil Spring 2011, a little glitz mixed with a little glam! Sparked by a time period when rock n’ roll and free love reigned, Tyler Rose Swimwear embraces the past while engaging the present to create a signature feel one can only describe as a “Sweet Emotion.” RSVP: tylerrose@taraink.com or 305.864.3434 x 255
– An after-party will be held at Mokai at 11:00 p.m.
– Tyler Rose Swimwear will be showcasing at Swimwear Show 2011 at the Miami Convention Center from Saturday, July 17, 2010 to Tuesday, July 20, 2010 at Booth 168

About Trina Turk:
Established in 1995, Trina Turk began as a collection of contemporary clothing for women and has since successfully grown into a lifestyle brand. Today, Trina Turk designs, markets and distributes full collections of women’s apparel, swimwear, accessories and home furnishings. Trina Turk is distributed throughout the United States in fine department stores including Nordstrom, Neiman Marcus, Bloomingdales and better specialty stores throughout the country. Her own boutiques in Los Angeles, Palm Springs, Burlingame and Newport Beach, CA, East Hampton and New York, NY, and Bal Harbour shops in Miami. For more information on Trina Turk, please visit www.trinaturk.com.

About Sea and Sun:
Sea and Sun is the premier manufacturer of designer swimwear based in Los Angeles. The company manufacturer’s swimwear and accessories for several established brands such as Ed Hardy, Christian Audigier, True Religion, Bejeweled, Crystal Rock and SMET. Collections include men’s and women’s contemporary swimwear, as well as beach towels, skin boards and boogie boards. With an enviable celebrity clientele including Madonna, Shakira, Janet Jackson, David Beckham, Eva Longoria, Kim Kardashian and Jessica Alba, is the driving force for Sea and Sun’s worldwide brand recognition.

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