Preview Party Journelle Lingerie Store in Miami Beach 2/11/10

Thursday, February 11th, 2010
Open Bar, 7pm-9pm
1109 Lincoln Road (Btwn Lennox and Alton.)

Please join us for the first look as this amazing store. Wildly successful in New York City, journelle has landed in Miami for their new venue!

The Concept
Journelle is a new breed of lingerie store, designed for sophisticated women who share a taste for beautiful, quality under things. Launched in 2007, Journelle quickly became one of the world’s top lingerie stores earning highest honors from Zagat and becoming a destination for lingerie lovers near and far. We are especially proud of our serene store environment, our tastefully curated lingerie selection and our warm, witty team of lingerie connoisseurs.

The Founder
Claire Chambers, 29, is the founder and CEO of Journelle. After a successful career in management consulting, Claire’s love of lingerie and entrepreneurial spirit led her to the fragmented lingerie retail market. Passionate about bringing the momentum and excitement of fashion to the lingerie world, Claire has been featured as an expert on InStyle, Nylon and ‘Tim Gunn’s Guide to Style.’ In 2008, she was ranked on’s “30 under 30” list of entrepreneurs. Claire lives and works in Manhattan and Miami, where she dreams of someday having a closet large enough for all her lingerie. We just call that her stores!

Play Work Group & Art Commerce team up to produce shorts for Journelle
NYC-based Play Work Group has completed 3 short films for Journelle. Somewhere between advertising and art project the films were directed by Fashion Photographer Jamie Isaia who is represented by Art and Commerce also in NYC. Centered around the themes of Muse, Lovers and Inner Glow and conceived by PWG’s John Wolfington
He says “The films are ambient branding in-store and transform the dressing space momentarily into a screening room. They provide a narrative experience that is uniquely Journelle”

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